The industry expectation for LED displays are on the rise, with collaboration and interactivity being two major driving forces for indoor LED signs. Basic LED displays have been around for quite some time but further technological advancements allow organizations to think of unique ways in which these facilities can be applied to meet business goals. Here are a few examples of the same:
- Experiential environments: bringing information to life
Retailers make use of RFID technology with indoor LED signs to create clothing fit-on simulations for a customer. Display solutions are being used to engage consumers in creative ways with an aim to foster brand loyalty. - As part of an expansion project, a hospital in Delaware recently installed a 50×9 foot video wall which was named as “Discovery Zone”. This video wall allowed kids to interact with creatures and plants, with an aim to distract kids from their hospital stays.
- The local transit authorities at a train station have monetized bare walls in the building infrastructure by installing lamp-less projectors for displaying travel information and advertising. This example is taking creativity to a whole new level because it involves combining hardware, software and services to come up with such holistic solutions.
Be it retail environments, purchasing environments, health care, education, museums, transportation or restaurants, every industry is engaging in digital signage. Many of these new applications for digital signage are being driven by consumers itself. While they have smart devices and information within the click of a button, LED display technologies should keep up with that pace and give consumers the same experiences. In addition to unique experiences, consumers want to interact with brands, they want relevant and quick information, and they also want to be entertained at the same time.
