An effective outdoor digital signage will increase branding, name recognition and awareness of your business amongst the public. It is true that not all drivers and passersby will convert into a sale; however, your business name and location will at least be reinforced every time they pass by.
Although businesses are currently using other forms of advertising media, they still do divert some of their advertising budget towards investing in an outdoor LED display in order to increase exposure, volume of business and customer acquisition – all this without the need to spend any additional revenue. In fact a digital sign is the only form of advertising that a business actually owns – as a fixed expense on a permanent asset. Every other advertising medium is temporary and has recurring expenses. If you consider the total lifetime of an LED sign, it gives you a much lower cost-per-thousand exposure as compared to other forms of advertising.
Did you know?
It has been found that most of us spend over 20 hours a week in our vehicles travelling more than 200 miles every week. This obviously means that there is plenty of time for us to notice all sorts of billboard advertising.
When asked about whether or not we pay attention to those outdoor LED signs, a recent survey showed that 71% of drivers often make it a point to read messages on billboards. 37% of drivers reported that they did not notice outdoor advertising every time they passed one but they did look at them most of the time.
The below chart shows the information gathered from those who did notice outdoor LED displays and what they gathered from it.
Another interesting set of statistics found from the survey was about how outdoor digital signage influence purchasing and other decision making:
Hence we can conclude that outdoor advertising is effective in terms of people noticing it and being influenced by it to some extent. However, you cannot just put up an LED sign for the sake of having a billboard. It has to be done right!