LED SIGNS

A car dealership is estimating a 5% increase in business as a result of the latest investment in an LED billboard. Profit margins on the sale of new cars range from 2 – 4%. So we will assume a 3% margin for a new car that costs $30,659 = $920 per car. The estimated increase in business means that if 60 cars are sold previously, the new sales figure would be 63. Therefore, monthly profits increase by $2,760. Hence, the investment of $50,000 for the LED sign can be covered in 18 months.

Faster Communication

With an LED display, you can set your own advertising schedule instead of working around other people’s (unlike with television, radio and paper advertising). As soon as you have a message to be passed onto your target market, you can immediately release it on your sign and you can also keep that message on for as long as you want to. For example, a message regarding a fund raiser could last for two weeks, whereas a special offer on a certain item may be a much shorter advertising duration. Therefore, an LED sign gives you total control of when your message is displayed and the duration for which it should be displayed.

Multiple Messages

With the advancements in technology, changing an advertising message has become as simple as just typing your message and pressing “Enter”. A restaurant can attract customers for eggs during the morning hours and can display a mouth-watering advertisement for a meatloaf to attract customers for dinner towards the evening. Some companies might have several messages to be passed across which they can continuously keep rotating on their electronic billboard. Electronic signs make your advertising messages so flexible that they can adapt to the time of day, weather and season.

Cost Effectiveness

In addition to flexibility and timeliness, LED signs allow your advertising department to function successfully with a restricted budget. Just look at the figures on the table and you will notice how an LED sign is hands down the most cost effective form of advertising. Furthermore, with an LED signboard; you have complete control of the publication of your message. No time or money is lost in getting your ad published. With direct and immediate reach, people will be most able to act upon it. This makes LED advertising extremely effective!

Internet Advertising

Targeting specific audiences is possible but also carries the risk of being collected with a lot of other unwanted advertisements. Due to this “noise”, internet users probably won’t even notice your advertisement or may have instructed their browsers to block all advertisements.

• Quality of text, resolution of images and videos are very high, which helps to attract consumers.
• Content and design of your advertisement can be customized solely for your business.
• You can save an entire library of different artwork so as to continuously keep your message interesting and fresh.
• The schedule of how messages should be displayed can be set automatically so that a person does not have to be there every time the advertising message has to be changed.
• If you are unable to operate your LED sign properly, you will not be able to take advantage of the features offered by LED displays.

We have already discussed how electronic signs are ultra flexible and the fact that once you invest in it, you own the complete advertising medium. This means that LED signage allows you to keep your messages more updated than any other form of communication. Text and graphics can be changed regularly; new videos can be uploaded, all within the comfort of your own home/office chair. Furthermore, LED boards are visible in sunny, rainy, snowy and stormy weather conditions and that in itself is a guarantee that your sign will not be missed!

• When electronic signs are placed in public venues, they reach more customers than advertisements on social media platforms. One in every two Americans has seen a digital billboard every week.
• Most people who notice an electronic sign remember the ad being displayed on it. This goes to show that customers don’t just glance at it; they spend some time looking at it and absorbing the information.
• By engaging with the digital billboard, customers can remember what they see. Research shows that travellers who passed by a specific billboard could remember the ads being displayed on it. This is a great way to raise brand awareness.
• Of those travellers who remembered the ads, 71% thought billboard advertisements are more effective than online ads and 46% thought billboards are even better than television ads.
• Sometimes you notice a chocolate advertisement and suddenly realise you have been craving that chocolate since a long time – this is known as impulse purchases and is greatly driven by LED signage.
• A study was conducted to analyse how many people noticed a static sign as opposed to a digital sign at multiple locations. The static sign was noticed by many on the first day and then dropped to extreme lows for the remaining weeks. The digital sign was consistently noticed throughout the study duration and received as much attention on all days as the static sign saw on the first day. This proves that even familiar digital signs are hard to ignore.
• LED sign boards motivate customers to perform an action. The above study showed that only six people reacted to the message displayed on the static sign while over 600 people reacted to the message on the electronic sign.
• We all know that the digital signage industry is booming. Judging by the way in which the industry is growing (expected rate – 8.94% per annum), businessmen should know that LED signs are a technology worth investing in.
• A recent study showed that digital signage proved to be 34% more effective in promoting specific items as compared to traditional signage.
• LED sign boards placed at POS terminals play a major role in increasing brand awareness. Studies found that there was a 31% increase in customers recalling a brand that they were exposed to at a POS LED sign board. Brands that were studied during this research have experienced as much as 30% sales increment.
• LED signage helps distract customers and keep them happy while they wait and also allows a store to manage queues effectively. By displaying useful information on electronic signs, there is a proven 35% decrease in perceived waiting time.
• Digital signs are now popping up in unexpected places; they are not just limited to businesses. Universities and schools for example are widely using this technology to promote events, advertise for bookstores, spread alerts, and display other important information.
• Interestingly, having interactive LED signs placed around your store means customers will stick around longer while they browse through what you have to offer on racks and on screen.
• Digital signage is not complicated! With modern software, updating signs is easier than ever. 90% small business owners in a survey mentioned that there was no trouble in figuring it out and 89% of them recommended the use of electronic signs to others.

Viewers passing by will look forward to read your sign for information regarding your company offers, any public announcements, holiday greetings, current time and weather conditions, and so on. By reading your sign on a daily basis, people will remember your business and its location.

Therefore, whether you want a better ROI, more recognition, or higher flexibility in advertising, investing in an LED sign is a step forward towards expanding your business. We hope that LED Craft Inc will be your number one preferred provider for all your LED signage needs.