Come up with a strategic rate setting for your digital billboard and you will see amazing results for you as well as your advertisers.
Just like technology has provided us with personalized experiences for almost anything, the advertising industry also needs to cater to customized advertisements. Consumers expect to see a media experience that connects them to individualized products.
Quick guide to rate setting for digital billboards
Whether your digital billboard is the first one within the area or you are putting up a new one in an area that already has many digital billboards, rate setting is essential for success of
Necessities for a billboard ground lease
From a landowner’s viewpoint, here are a few initial things you need for a good billboard ground lease: Higher CPI for base rent When talking about ground leases, the average life span is about 20
Importance of investing in LED signs
While static signs are gradually diminishing, LED signs are being used more than ever before. Due to technological advancements, digital signage is now extremely accessible. But there are more important reasons why LED signs are
Getting smart with your city authorities
Without the permission of city authorities, building, renting or maintaining an LED sign is impossible. They have great power and you need to think smart to deal with them in a manipulative way. Get Personal
Strategies for effective billboard artwork
Follow these basic and proven steps if you want to guarantee your client with an effective and attractive billboard. Failure to use this information may result in illegible and ineffective digital billboards. Simplicity There are
